CONTENT IS THE KING
Content and copywriting have become one of the most important tools in today's digital marketing, and for good reason. Most people get their information online, search engines love it, and it's a lot less expensive than traditional publishing. While appealing visual content is important to grab viewers' attention, great written content provides the substance, and, like with good copywriting, converts your target audience into paying customers. Yet writing a good copy that sells and delivers your message clearly and persuasively is not an easy task.
Inoptia offers a wide range of professional copywriting and editorial services aimed to make it easier for our clients to create compelling content that tells their brand's story and generates desired results.
DIGITAL
MARKETING
STRATEGY
CONTENT
IMPLEMENTATION
Our Content & Copywriting Services can be used for the following formats:
Websites
Landing Pages
Blogs
Email Campaigns
Newsletters
Social Media Posts
Ad Copy (print and digital)
Marketing Materials
Case Studies
White Papers
Articles
Direct Mail
Product Reviews &
Descriptions
E-Books
Press Releases
LinkedIn Articles
HOW IT WORKS
Depending on subject matter we assign work to the writer with the most familiarity and emotional connection to the subject. Our talented team includes copywriters, editors, novelists, marketing professionals and other creative writers, each with their own style and areas of expertise. We get our writers involved from the very start of the project so that they have a deeper understanding of its strategy and objectives.
We take a collaborative approach to content writing. You provide the expertise, and we put it into clear, concise and easy-to-understand language. We will interview your subject matter experts to learn the deeper insights of your business, as well as do our own research on your industry, clients, competition and business needs. We share our early drafts with you giving your team the opportunity to suggest adjustments and areas to explore further. This approach helps us to create a very clear, targeted, and effective message. Before we deliver your content, we will review it to ensure your copy is accurate and on-strategy.
If you would like to use your own writing, we are happy to work with it and provide recommendations and editing as needed.
